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#Apple slaps up to 10% price increase on built-to-order Mac configurations in many countries

#Apple slaps up to 10% price increase on built-to-order Mac configurations in many countries
1612
Wednesday, 25 March, 2020, 23:25

Sometime during all the launch hype of last week's new MacBook Air and iPad Pro, Apple quietly increased the prices of almost all Mac build-to-order options on its regional online stores outside the United States.

In Canada, Europe, Australia, and many parts of Asia, customers configuring any new ‌MacBook Air‌, MacBook Pro, iMac, iMac Pro, Mac Pro or Mac mini now face paying approximately 10 percent more for each component upgrade than they did prior to last Wednesday.

In the U.K. for example, when customizing a base configuration 2.3GHz 8-Core 16-inch MacBook Pro, upgrading to a 2.4GHz processor costs £200, where previously it cost £180.

Likewise, jumping from 16GB to 32GB of RAM now costs £400 (previously £360), bumping the AMD Radeon Pro 5500M GPU from 4GB to 8GB costs £100 (previously £90), and upgrading from 1TB storage to 2TB costs £400 (formerly £360).

Altogether, the hikes add an extra £110 to the price tag of this built-to-order 16-inch ‌MacBook Pro‌ – a combined total of £3,899 rather than £3,789.